Veejay Floresca
Designer
2416-A Nobel St., Brgy. San Isidro, Makati City
+63917-5013535

Ms. Annie Gutierrez
Secretary
For appointments and/or inquiries,
please call +632-9194086
or email veejayfloresca@gmail.com
Please check my tumblr for updates.

Wednesday, August 31, 2011

Sylvia + Marvin


My design for Sylvia is a wedding gown with textured bodice: handmade flowers, embroidered lace, and ruched tulle. The skirt has different layers of silk organza with scallop trim and illusion tulle ruffles. Marvin wore a tailored black suit with silk lapel, gray vest, and a shirt with pintuck details. For the female entourage, I designed pretty jewel-toned dresses embellished with beads and crystals.













Mother of the Groom in Veejay Floresca








Bride, groom, and female entourage's outfits by Veejay Floresca
Photos by Metrophoto
Makeup by Xeng Zulueta
Fascinators by Tracy Dizon

Thursday, August 25, 2011

Made in London

Studying in London was a dream came true. God is good. He fulfills his promises. He gives what our heart desires.

I want to share one of my favorite verses in the Bible:
"Delight yourself in the Lord and He will give the desires of your heart"
- Psalms 37:4



This is my photo taken at the hallway of Central Saint Martins where legendary designers walked here such as John Galliano, Alexander McQueen, Stella McCartney, Hussein Chalayan, Christopher Kane, etc.. (the list goes on.. haha) And YES! It's a great honor to be included in the last batch of students in Charing Cross building because next term, they are moving to a new building in King's Cross ;-) What a great privilege to be part of it!

I studied an intensive summer course on Vintage Fashion Bridalwear. On the first day of class, my teacher told us to design and make a wedding gown.
Here are the requirements she said:
- it has to be absolutely stunning!
- it can be simple or complicated.
- there should be something new, something old, something borrowed, and something blue..

We were given enough time to do a research and be inspired. I have done a couple of wedding gowns before and this time, I challenged myself of doing something I have never done. I came up with 3 different sketches.

And this is what I made..







I wanted to achieve a look that's modern and vintage at the same time. I fused these elements and came up with this design. Getting inspiration from the silhouettes of 1920's and 1950's, I added contemporary details of a British Armour outfit. I tea-stained the fabric to give it an old rustic feel, hand sewn more than 50 panels to create the bodice, used vintage beads I got from scraps of fabrics borrowed from my professor, and added cute little blue bows at the back. The skirt is structured but soft.

I thank all my professors: Rowena, Michaela, and Lara for all the great things they have taught us. To my classmates from all over the world, thank you for the fun memories! Let's keep in touch via Facebook and plan a reunion soon! Please let me know if you are planning to come to the Philippines ;-)

And of course, I would like to thank Almighty God for this memorable experience I will cherish for the rest of my life! ;-)




Friday, August 12, 2011

Doing the "toile"


"Toile"

A toile is a version of a garment made by a fashion designer or dressmaker to test a pattern. They are usually made in cheap material, as multiple toiles may be made in the process of perfecting a design. Toiles may be called "muslins" in the United States.



Tracing the basic bodice block.

Our teacher, Rowena showing us how to drape it on the dummy.

I'm finished with the pattern, checking if it fits the dummy.

Cutting the fabrics.

Done putting the seam allowance! Ready for sewing ;-)


Finished ;-)
This is just the "base" of my design. I still have plenty of works to do! haha..
BUT I'M HAVING FUN!!! :-)



Tuesday, August 9, 2011

Studying in London

I just finished two days of my class and I'm so happy because I learned a lot. I can't wait for upcoming days to come! Their way of teaching is very advanced. I met our teachers, Ms Rowena who taught us yesterday how to make a half scaled body form that we will use as we make wedding gowns as the final requirement of the course, and Ms Lara who is a popular wedding gown designer based here in London, and has been in the business for 14 years ;-) She taught us clearly how to construct a soft bodice corset, different techniques in sewing, cutting and pattern-making, how to sew delicate fabrics, etc. We also learned different textiles for wedding gowns. The machines that they use here are amazing! I love the industrial iron board!!!! I wish we also have those equipments in Manila ;-)

I post photos on my Facebook everyday ;-) You can add me veejayfloresca@gmail.com
You can also follow me on twitter @veejayfloresca or simply click here to access my tumblr ;-)








Tuesday, August 2, 2011

I will be in London on August 5-26 to study Bridalwear

London Calling

by Jacqui Halili Co-Salonga

It has been confirmed that Veejay Floresca is headed to the prestigious Central Saint Martins College of Art and Design this August. The 26-year old fashion designer, whose silhouettes have been referred to as romantic and feminine, will be taking a course on Vintage Fashion Bridalwear over the summer at the same school attended by notable fashion designers like Stella McCartney, the late Alexander McQueen as well as our very own Mich Dulce. "It's a two week intensive program that focuses on corsets, appliqué, various fabrications and sewing techniques specializing in bridalwear," the designer shares.

Wunderkind.A few of Veejay's creations as featured in Mega's Designer Profile published in the June 2011 Pinoy Pride Issue

Selecting CSM was an easy decision for him as he refers to it as his 'dream school', saying, "I'm really excited about this upcoming trip to London because it's the perfect city for aspiring young designers like myself. Not only is the atmosphere energetic, being at CSM will also give me the opportunity to learn and elevate my work but at the same time, allow me to meet and get to know other designers from all over the world."

After being proclaimed as the Best Up and Coming Designer at the recently concluded Fashion Asia Awards in China, Veejay is far from resting on his laurels. He knows the value of a good education, which is something he learned from his parents. "I am truly blessed. Having had the experience of working with different people on a daily basis significantly contributed to what I know [about fashion]. But I am still very young and there is so much more to learn. Bridal is something I want to focus on right now since a lot of clients have been asking me to make them something special for their big day. I really want to give these soon-to-be brides the best, knowing that their wedding is one of the most important events of their lives," he stresses.

He also mentions that he couldn't have done it without the continued encouragement of his friends and family. "I won't be at the position I'm at right now if not for the people who have supported me from the start," he declares. "My decision to leave and study again is a long term goal, and upon my return, I am confident that everything that I learn will not only be applied to my work, but will also be something that I can share with future designers as well."

If things turns out according to plan, Floresca hopes to take his Masters at CSM next year, and looks forward to representing the country. "Who knows, I might just end up showing my graduation collection during London Fashion Week and showcase our natural fabrics at its very best," he says with pride.

With the passion and determination Veejay has for his craft and for the local fashion industry, we are confident that this is just the beginning of bigger things to come.


---- Thank you Megastyle.ph

source: http://megastyle.ph/news/london-calling